Online Advertising As An Advertising Medium Essay

1. Introduction The rapid growth of information technology has enhanced the importance of online advertising. The importance of the Internet as an advertising medium has generated a lot of attention in recent years. With the growth of internet usage from few years, increase the trend of shopping online (James et al, 2016). Nowadays, many companies are more concerning about how to attract customers to increase their revenue and become a leader in competitive market. So they move towards online advertisements as many people spend more time for suffering on internet. Moreover, online advertising become popular in early 20th century in United States. It changed the dimension of growth and competition between online marketers. However, there are some challenges which customers have to face while doing online shopping such as there is lack of reliability (Parul, 2016). Each year many websites are created to cater and organized the rising demand of online services which include online shopping. This is the comfortable means of shopping in terms of saving time and comparing many things at one place. At first, when this trend came into existence, it is not so popular and it was only seen in some developed countries. But the increase of usage of internet, the trend of online shopping has increased among various countries. 2. Objectives The objectives for our research are as follows: †¢ To study the relationship between consumer buying decision and online advertising †¢ To analyseShow MoreRelatedContemporary Business Environments Topics1689 Words   |  7 PagesDIGITAL ADVERTISING â€Å"The ability of a online advertising to provide instant gratification—whether communication, information, or entertainment—whenever and (more importantly) wherever a consumer happens to be empowers both advertisers and consumers, and creates a strong likelihood that online communication devices will become the next great advertising medium.† Interactive Advertising Bureau – July 2008 DEFINING ONLINE ADVERTISING: Digital advertising may beRead MoreBrief Literature Review on Online Advetising884 Words   |  4 PagesOnline advertising Peter J. Danaher and Guy W. Mullarkey have published their research article entitled â€Å"Factors Affecting Online Advertising Recall : A Study of Students†. 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