Impact Of Cinema On The United Kingdom - 1506 Words

In the immediate post war period, cinema going was at an all-time high as almost every town and village in the United Kingdom had a local cinema with one screen. Economic recession, the popularity of TV and the introduction of video all served to bring about the closure of a great many of these venues. Attitudes to leisure and spending changed as there seemed to be much more on offer such as foreign travel, consumer goods to mention a few. In addition, those who couldn’t access a cinema felt unable to fully participate in the cultural life of the nation. Today’s cinema however, has evolved to be one which has enough screens to give a wide choice of films providing for variety, one which is sophisticated and friendly, one with good quality†¦show more content†¦The complex also has an open car park space as well as underground parking. The CINEWORLD vision is to be, â€Å"The best place to watch a movie†. Their strategy is to deliver a great cinema experience for all cinema goers, continue to expand their estate and look for profitable opportunities to grow, delivering a consistent level of quality across the group while being leaders in the industry by offering customers the latest audio and visual technology thus driving shareholders value by delivering their growth plans in an efficient and effective way. Located within the Cinema is a Place of Worship; the Jubilee Church London. This is an informal, multicultural church in Enfield which moved into Enfield CINEWORLD Complex in 2005 with a followership of 100 people. The church followership has since grown to over 1000 followers holding two services every Sunday. The church’s mission statement is, â€Å"It’s all about Jesus†. Committed to the belief that church is not all about buildings and tradition but rather about knowing and worshipping God, loving people and reaching the lost, all in a context of community; they offer services such as a befriending service to elderly people in Enfield, soup kitchens, summer tutorial services, free parent and toddler groups and a food bank. Ordinarily one would think it strange how these two very different stakeholders though with seemingly similar mission statements housed in one complex could work. Taking into consideration theShow MoreRelatedThe Business Rivalry Of The Cinema Industry921 Words   |  4 PagesIndustry dynamics and changes in the society have threatened the existence of cinema. Theatre was among the ideal places that people visited during leisure time. During those times, investors in the theatre sector made profitable returns out of their investments. The cinema sector was protected because a movie was first premiered in a theatre before people could watch it in electronic media platforms in their houses. However, recent changes in the society have made it possible for individuals toRead MoreLa Nouvelle Vague: Influential Filmmakers1490 Words   |  6 Pageshad it own characteristics methods and so it was the birth of â€Å" The Angry Young Men â€Å" in the United Kingdom, who dared to challenge the status quo of that stage shed light on the working class heroes, it was given this name as a trend in the film making among directors, at other parts of the world such as the â€Å"The Italian Neorealism† That was Championed By Bazin ( Founder of â€Å" Le Cahier De Cinema† ) For its revolutionary human role the Improvisational style it used, even â€Å"Persian New Wave†Read MoreThe Currency Of The United Kingdom944 Words   |  4 Pagesrelated to the foreign exchange rate must be considered. The chart above represents the average monthly exchange rates for the last thirteen months between the US Dollar and the British Pound and Euro. The British Pound is the currency of the United Kingdom. The Euro is the common currency of the European Union, with nineteen of the twenty-eight current member countries using the Euro (Wheeler Hunt, 2016). The exchange rate is shown using direct rates based on an average of the daily noon buyingRead MoreSpanish Culture : Spain s Culture1629 Words   |  7 PagesSpain s culture. Spain dominated the culture of the Roman Empire began to be formed in the Iberian Peninsula cultural form. In addition to language and religion, the influence of the Romans keeping up Spain across numerous areas of impact. But Spain s unique cultural progress made since the Foundation began to be rekongkiseuta. Muslim culture is a significant influence in the culture of Spain and its influence until the preserved 711 ~ 1400 years. Spanish is Latin and Arabic influences, whileRead MoreThe Role Of Media And Technology During The 1920s And 1930s1535 Words   |  7 Pagesby Samuel Morse, telegrams were at their peak during the 1920s and 1930s. Cheaper to send a telegram rather than have a long distance phone call, commercial and international lines were operated. In 1913, 82 million telegrams were sent in the United Kingdom and by 1939 it was up to 50 million. It was used to announce the start of the First World War and to send messages years later in WWII. During the latter, civilian use of telegram services was suspended in the UK and other countries, armies havingRead MoreHnc Poverty Essay1080 Words   |  5 Pages | | | |Poverty can severely affect the young people I work with and have a negative impact on their behaviour, experiences and life | |chances. Many of the young people come from deprived areas, where their homes are inadequate or their parents are on a low income or| |are unemployed. This has an effect on the young people’s healthRead MoreRevolutionary Ideas Can Be Proposed Through Art And Design1706 Words   |  7 Pagescreativity and psychopathology in visual artists has received rather less attention than in, say, writers. Salvador Dali could be described as a philosopher, theorist, lecturer, architect, jeweller, inventor, set and costume designer, novelist, poet, cinema producer and one of the most successful artists of all time. He was always creative and his worldwide success is the evidence that his productions are appreciated and valued greatly. Yet for the greater part, Dali is also much known for his bizarreRead MoreGlobalization And Its Impact On The World1435 Words   |  6 Pagestransnational corporations is a major factor in globalisation. An example of a transnational corporation would be McDonalds. Their organisation successfully opened approximately thirty thousand stores worldwide. This global force does have a positive impact as it is providing jobs and a living for the local individuals who work in each McDonalds. There is a negative aspect of this inward investment however as there no guarantee that the profits made from the organisation will be beneficial to the localRead MoreImpor tance of Marketing in the Ultimate Fighting Championship1295 Words   |  6 Pagescourse of the paper, I will discuss all the aspects of the marketing mix, and how they are utilized by the mixed martial arts promotion The Ultimate Fighting Championship. I will also discuss the effect of their current marketing stratagem, and the impact to their booming business. Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely importantRead MoreMc Donalds Maketing Strategies Essay1527 Words   |  7 Pageswould be the marketing be the marketing of the happy meal (see Appendix 1), which is directed at children. The marketing and promotion of this product often involves the backing of Disney, linking the happy meal to the latest animation film in the cinema, this could be seen with the release of Disneys latest film ‘The Incredibles as five leading characters from the film can each be collected over a period of five consecutive weeks. As McDonalds operate in a dynamic fast moving market to maintain

Online Advertising As An Advertising Medium Essay

1. Introduction The rapid growth of information technology has enhanced the importance of online advertising. The importance of the Internet as an advertising medium has generated a lot of attention in recent years. With the growth of internet usage from few years, increase the trend of shopping online (James et al, 2016). Nowadays, many companies are more concerning about how to attract customers to increase their revenue and become a leader in competitive market. So they move towards online advertisements as many people spend more time for suffering on internet. Moreover, online advertising become popular in early 20th century in United States. It changed the dimension of growth and competition between online marketers. However, there are some challenges which customers have to face while doing online shopping such as there is lack of reliability (Parul, 2016). Each year many websites are created to cater and organized the rising demand of online services which include online shopping. This is the comfortable means of shopping in terms of saving time and comparing many things at one place. At first, when this trend came into existence, it is not so popular and it was only seen in some developed countries. But the increase of usage of internet, the trend of online shopping has increased among various countries. 2. Objectives The objectives for our research are as follows: †¢ To study the relationship between consumer buying decision and online advertising †¢ To analyseShow MoreRelatedContemporary Business Environments Topics1689 Words   |  7 PagesDIGITAL ADVERTISING â€Å"The ability of a online advertising to provide instant gratification—whether communication, information, or entertainment—whenever and (more importantly) wherever a consumer happens to be empowers both advertisers and consumers, and creates a strong likelihood that online communication devices will become the next great advertising medium.† Interactive Advertising Bureau – July 2008 DEFINING ONLINE ADVERTISING: Digital advertising may beRead MoreBrief Literature Review on Online Advetising884 Words   |  4 PagesOnline advertising Peter J. Danaher and Guy W. Mullarkey have published their research article entitled â€Å"Factors Affecting Online Advertising Recall : A Study of Students†. In this research article we examine factors that might impact on web advertising recall and recognition. These factors include the viewing mode, duration of page viewing, and web page context factors, including text and page background complexity and the style of the banner advertisement. Via an experimental design Peter JRead MoreSocial Media Advertising1642 Words   |  7 PagesInternet Advertising: Social Networking First Name Last Name BUS 123 Introduction To Advertising Dr. First name and last name September 26, 2010 Internet Advertising Now more than ever, small businesses can promote themselves online by targeting customers and expanding their networks, often for little or no cost. Businesses can promote themselves through a variety of techniques such as targeting customers by demographics, contributing to online discussions and drawing attention to new servicesRead MoreThe Importance Of Our Target Market Is A Combination Of Western Students And Young Professionals1461 Words   |  6 Pagesperson reached by the Western Gazette, which was calculated to be $0.13. *Calculation $625/3000 students = approx. $0.21/student. 4. The London Free Press Pros Cons - â€Å"Reaches 245,000 readers for its print edition and over 80,000 unique hits on its online edition’s homepage† which makes it easily viewable and shareable (House, 2013, pg. 7) - Prints on a daily basis 6 days a week, audience likely inclined to pick up new paper everyday (House, 2013) - Distributed throughout London, ON as its local newspaperRead MoreRelated Local and Foreign Literature and study1400 Words   |  6 Pagestheir products and services as more consumers are going online to research before making purchases. Companies should consider using online advertisements for the products and services they offer as more and more people are using the Internet to research goods they plan to buy before making the purchase. It also states that in the Philippines, the study showed that around 70 percent of consumers first make a research of their purchases online even if they purchase offline. This trend shows the potentialRead MoreThe Impact Of Advertising On Marketing And Business861 Words   |  4 PagesAdvertising is one of the most important things existent in marketing and business today. If businesses did not advertise, their consumers would never be informed about any services or new products that they are promoting. It is important to advertise so that the b usiness can aware their customers on their company and the products that they sell and keep them up-to-date. â€Å"The advertising campaign is about much more than creating a cool ad and hoping people will notice it. The campaign should be intimatelyRead More Electronic Publishing: The future of the media industry? Essay1718 Words   |  7 Pagesbut others feel quite differently. The Internet is expanding second by second and the information that is on this medium is astounding. Newspapers and magazines have jumped into a type of publishing called internet publishing, or electronic publishing, in which the Internet becomes the primary place to find information about the particular company. Organizations like Syracuse Online have used this type of publishing and grabbed a much different quality of audience than the print version of the SyracuseRead MoreEssay on Marketing Strategies In Various Media1137 Words   |  5 Pagespromotion mix is advertising, personal selling, sales prom otion and public relations. Marketing and promotion go hand in hand. In order to market your business, you could rely on window signage and word of mouth, but new businesses need to develop marketing strategies to get the word of mouth going. We are going to focus on some of the most popular forms of marketing or advertising, including the emergence of the usage of the internet to promote your business. Advertising is a paid medium in which organizationsRead MoreThe Latest Trends in Mobile Phone Advertising1074 Words   |  4 Pagesbrand, product or services; traditional form of advertising is used very often such as, TV, radio, print, and online channel. According to Zikmund and Amico (2009) ‘Advertising is an informative and persuasive message carried by a non-personal medium and paid for by an identified sponsor whose organization or product is identified in some way’ (p 375). So, based on this definition it is apparent ‘message’ and ‘medium’ are important part of advertising. Due to high competitive market marketers constantlyRead MoreTaking a Look at Marketing Strategies1005 Words   |  4 Pagesexception whose advertising space or time is provided by media. Advertisement involves with mass media is referred as no personal component which transport a massage to large group of peoples, often at the same time, for instance TV, radio, magaz ines, newspapers. Non personal component means there will be no opportunity for quick feedback from the message recipient, so the advertiser must know how the audience will interpret and respond to it, only before the message to be sent. Advertising is famous and

Public Health Surveillance-Free-Samples for Students-Myassignment

Question: Discuss about the Surveillance is a valuable epidemiological tool serving many purposes, it is an ongoing systematic collection of health data. When surveillance data is collected, analyzed, interpreted and reported appropriately, It can provided important information about disease patterns to inform public health practice and policies. Answer: It can be agreed that surveillance is an important epidemiological tool as it helps to estimate the health status of the population. It is the measure of the need for intervention and is well explained in the post. The given post very precisely highlights the significance of the surveillance systems. It gives insights into the classification of the surveillance system that is the active and the passive system. The post explains why more attention is given to the passive surveillance system than the active one. This post is well supported with the relevant references. It would have been better if it as also supported with some examples. There are many examples that can justify the post. For instance The Transfusion Transmitted Injuries Surveillance System (TTISS) established by Canada's public health agency was effective in tracking the transfusion services in the Canadian hospitals. With the help of this tool, a total of 3,957 adverse reactions were reported between 2006-2012. The majority of the reactions due to transfusions led to minor injuries or no sequelae.To monitor the adverse transfusion reactions, there is a need for further strengthening the TTIS (Mounchili et al. 2014). Passive surveillance is mostly preferred because there are challenges with active surveillances system. Environmental public health surveillances are complicated due to some challenges. Poor understanding of the disease hampers the ability to link the particular environmental causes to the adverse outcomes. The challenge is also due to multiple potential causes of disease and inadequate measure of exposure. Public policies are influenced disproportionately to scientific information. It is because the public alarm to the hazard of concern is out of proportion. Further, during the environmental exposure surveillance, the biological markers may become the critical elements (Gilbert and Cliffe 2016). References Gilbert, R. and Cliffe, S.J., 2016. Public Health Surveillance. InPublic Health Intelligence(pp. 91-110). Springer International Publishing. Mounchili, A., Leduc, S., Archibald, C., Miller, J. and Hyson, C., 2014. A summary of the Transfusion Transmitted Injuries Surveillance System: 2006-2012.Canada Communicable Disease Report,40(18), p.37

Singapore the Way to a Global City Essay Example

Singapore the Way to a Global City Essay PREFACE Anyone who had a chance to witness a Singapore of the 1950s-the British’s colonial port and a prosperous Singapore nowadays has to admire the rise of Singaporean as well as the wise leadership of the government. There is no doubt that the city-state of Singapore represents a remarkable success story that has placed the country among the developed nations. After its independence in the mid-1960s, Singapore had no more than a deep port. There are no fresh water, no hinterland; all nation’s area just limits in 700 square kilometer. The question made in everyone’s mind was how Singapore could survive with such obstacles after the British’s withdrawal rather than how Singapore could develop to become one of the top-class economies. In contrast of everyone’s thought, Singapore has swiftly moved ahead of all neighbouring countries in almost all fields, turning itself into Asia’s second-richest country in term of per capita income. How has Singapore done to attain such remarkable achivements? What will Singapore have to do to cope with emerging giants such as China, India? It is the content of this essay: SINGAPORE -THE WAY TO THE GLOBAL CITY. We will write a custom essay sample on Singapore the Way to a Global City specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Singapore the Way to a Global City specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Singapore the Way to a Global City specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In this essay, it is inevitable to have some mistakes. Therefore, I hope you will excuse them and contribute to make the essay better. I/. Singapore’s history and periods of development: The modern Singaopore’s history began in 1819 when Englishman Sir Thomas Stamford Raffles established a British port on the island and Singapore proved to be a prized settlement. By 1820, it was earning revenue, and three years later, its trade surpassed that of Penang. Singapore, together with Malacca and Penang, the two British settlements in the Malay Peninsula, became the Straits Settlements in 1826, under the control of British India. With the advent of the steamship in the mid-1 860s and the opening of the Suez Canal in 1869, Singapore became a major port of call for ships plying between Europe and East Asia. This led to the prosperity of Singapore until Japanese occupation, starting on Frebruary 1942 and lasting for three years and a half. The British forces returned in September 1945. At that time the people, especially the merchant class, clamored for a say in the government. Hence, Singapore’s first election was held on 20 March 1948. Upon the basis of a new constitution that gave Singapore a greater measure of self-government, the 1955 election was the first lively political contest in Singapore’s history. Self-government was attained in 1959 when Singapore’s first general election was held and Lee Kuan Yew became Singapore’s first Prime Minister. In 1963, Singapore was formally merged with Malaysia for the purpose of benefiting the economy by creating a common free market, eliminating trade tariffs, and solving unemployment woes and Singapore’s security would also be safeguarded within the much larger Malaysia. However, the merger proved to be short-lived. Singapore was separated from the rest of Malaysia on 9 August 1965, and became a sovereign, democratic and independent nation. Thereafter, Singapore commenced the struggle to survive, prosper on its own and create a sense of national identity and consciousness among a disparate population of immigrants. Singapore entered the 1970s as a politically stable state with a high rate of economic growth. On 28 November 1990, a new chapter opened in Singapore’s modern history Goh Chok Tong became the second Prime Minster of Singapore after the resignation of Lee Kuan Yew. In 2004, Lee Hsien Loong , the eldest son of Lee Kuan Yew, became the third Prime Minister of Singapore and has been giving innovative policies to make Singapore become a global city. II/. Singapore’s achievements: When Singapore gained independence in 1965, its leaders cried rather than cheered. The idea that a small island city-state of two million people with no hinterland could survive in what was then a difficult and troubled region seemed manifestly absurd. Nevertheless, by its own effort, Singapore has been from the Third World to the First. 1/. Economy: Singapore’s economy has grown by more than 7 percent annum since 1965, leading to a per-capita income of US$29,610, ranking the ninth in the world. It now has the most efficient port, airport, airline and civil service in the world. Along with Hong Kong, South Korea, and Taiwan, Singapore is one of the Four Asian Tigers. The economy depends heavily on exports refining imported goods, especially in manufacturing. Manufacturing industry which is well-diversified into electronics, petroleum refining, chemicals, mechanical engineering and biomedical sciences constituted 26 percent of Singapore’s GDP in 2005. It also has the third largest oil refining. In 2006, Singapore produced about 10 percent of the worlds foundry wafer output. Singapore now is the worlds fourth largest foreign exchange trading centre after London, New York city and Tokyo. Its total trade is three times the size of its GNP. 2/. Society: In the process of developing economy, Singapore has also concentrated on the conservation of environment in order to become the cleanest country in the world. Singapore has been well-known to have the best living conditions, expressing on some fields: Health: Singapore has one of the best healthcare systems in the world with the assistance of Medisave, Medishield, Medifund. That explains the fact that the population has become healthier each year. Infant mortality rates have fallen from 26. 3 per 1000 live births in 1965 to 3. 2 per 1000 today. Life expectancy is also rising. Education: Singapore has the highest literacy rate in the world. Education is neither totally free nor compulsory, but today 90 percent of the population will complete at least 10 years of education; 20 percent will complete university; 40 percent will complete polytechnic training, and 30 percent will complete vocational training. Housing: Shelter is also plentiful. 90 percent of the population lives in high-rise public housing that occupies only one-sixth of the island. The average dwelling space per family is above the global average. Virtually all Singaporeans live in homes they own because of a compulsory savings program, the Central Provident Fund (CPF). Multi-racial harmony: Singapore includes Chinese, Malays, Indians. Despite difficulties from the variety of ethnic groups and religions, Singapore has been successful with the policies of multi-racial harmony. Therefore, Singapore has been developing stably with four official languages (Mandarin, Malay, Tamil and English). III. Lee Kuan Yew’s contribution to Singapore’s succes s: Singapore nowadays has totally changed its look from the image of a country with poverty and corruption of 1950s. In contrast to todays prosperity, during the 1950s, Singapore was merely one of the many colonial ports of the British Empire, with fewer than 1. million people. In 1959, Singapores GDP per capita was only $400. How could this small island develop into a splendid city and a flourishing country from a poor village-like port 50 years ago? There are many factors contributing to Singapore’s success, in which Lee Kuan Yew (Prime Minister from 1959-1990) played a crucial role. In the limit of this essay, I just would like to emphasize the role of Lee Kuan Yew in Singapore’s development. The success of Singapore is mostly due to the talented leadership of Lee Kuan Yew, who is the architect of many sound policies in many fields helping raise the Singapore’s economy. When elected to become the Prime Minister in 1959, Lee Kuan Yew gained the autonomy for Singapore from the British in all state matters except in defence and foreign affairs. Singapore even is more resource-poor than Japan. It has almost no natural resources aside from its deep-water port. Only 4% of the total area is arable land. In order to gain the control of defence and foreign policy and benefit the economy, Lee Kuan Yew forced to merge Singapore into Malaya, which with the mergence of Sabah and Sarawak became Malaysia in 1963. However, just two years later, in 1965, Lee Kuan Yew had to proclaim the seperation of Singapore from Malaysia and began to lead an independent Singapore with numerous difficulties ahead. Lee Kuan Yew had three main concerns – national security, the economy, and social issues – during his post-independence administration. 1/. National security: Recognizing the vulnerability of Singapore from outside threats, he quickly sought international recognition of Singapores independence as Singapore gained admission to the United Nations on 21 September 1965. He also declared a policy of neutrality and non-alignment, following Switzerland’s model. At the same time, he assigned Goh Keng Swee with the task of building the Singapore Armed Forces (SAF) and requested help from other countries for advice, training and facilities. Singapore later co-founded the Association of Southeast Asian Nations on 8 August 1967 and was admitted into the Non-Aligned Movement in 1970. 2/. Economic issues: Having almost no natural resources except for the deep port, Lee Kuan Yew supposed that Singapore had no choice but joining the international trade and commerce. He believed that creating and sustain a free and open economy is an efficient way for Singapore to develop. In the 1960s, Singapore was still very poor with high unemployment rate, especially after the British’s withdrawal. He tried to attract foreign investment as much as possible, encouraged the growth of private enterprises and avoided any subsidy. The government has adopted an open-door policy and welcomes foreign investment as well as foreign expertise. Singapore’s free-enterprise spirit extends to its relations with foreign investors. An open business environment has evolved in Singapore, evidenced by the size of the countrys external trade which is in fact about three times that of the domestic GDP. A free trade policy ensures that there are minimal restrictions on the import and export of goods. Therefore, almost all commodities, and consumer and industrial items enter and leave the country free from duty charges. Singapore provides international businesses with a total operating capability in a conducive business and free trade environment. In order for policies to be implemented effectively, apparatus of government is very important. None better than him, he was aware that Singapore was only able to grow when it has a pure, dedicated and talented government. Lee Kuan Yew built and ran a totally corruption-free regime by setting an example of exemplary virtues himself. Civil servants are chosen from top of the most excellent students of universities. In first days after independence, Singapore was still very poor. How could the corruption which was soaked into the government since the British colonial time be crossed out? Lee Kuan Yew then, in one hand, inspired civil servants the strong work ethic; in the other hand, he built a strict and close framework of legislation. After the economy overcame some obstacles in the first stage, Singapore’s civil servants were paid handsome salaries so that they remained free from temptations. Lee Kuan Yew made it clear to them that his administration would have zero tolerance for sleaze of any kind. It was not unsual for a foreign entrepreneur wanting to set up a manufacturing facility to get all the approvals from a single officer. In 2001, Prime Minister Goh Chok Tong, Lee’s successors, decided to raise the salary budget for overnment employees from $28 million to $34 million, while Singapore’s public service is regularly rated as one of the most efficient and competent in the world. How did he justify this increase? â€Å"Judge my government by its results, the quality of political leadership is all important, that is fair to make this increase, given the ministers’ huge responsibilities and impact on people’s lives†, he said. The countrys sound government policies hav e enabled Singapore to rank as Asias most stable country. The Singapore government encourages businesses to thrive by keeping red-tape to a minimum. It also has a reputation for being responsive to changes and is willing to adapt quickly to new and unforeseen circumstances by altering its outlook and modifying its policies. The government encourages private sector initiative. Government agencies with regulatory functions have close rapport with the private sector; major policies affecting the business community are often adopted only after consultation with major trade and business bodies. To a small, no natural resources island like Singapore, human resource is the most valuable. Since the first days, Lee Kuan Yew has put education as one of the most important national strategies. Its main objective was to ensure that every child had a place in school. Lee realized early on that English is the future of international commerce, which is what Singapore is all about and students lacking English command are hard to find a good job. Thus, English, with three other languages have become official languages in Singapore. Since then, English has been forced to use in teaching and learning. Top students with exceptional bilingual (Chinese and English) abilities from the national primary school leaving examinations were given options to study in specialized secondary schools to develop these capabilities further. On the whole, the edu ¬cation system is based on the economy’s needs. In the 1960s, Singapore’s infrastructure was weak and deficient. Lee used military infrastruture for the civil purpose. Simultaneously, to develop the unique advantage of Singapore, Lee tried to attract foreign investment to improve the infrastructure. Singapore nowadays has become the busiest port in the world and become the international trade connection due to its worldwide sea and air links, modern port and airport facilities, sophisticated telecommunications network, and comprehensive land transport system. /. Social issues: Singapore is a very small island but there are three ethnic groups on it. Therefore, one of the main concerns of Lee Kuan Yew is that how to harmonize these ethnic groups in order for them to direct toward the common benefit of the country. The first thing Lee did was making Mandarin, Malay, Tamil, along with English to become official languages, despite the fact that almos t 80% Singaporeans are ethnic Chinese, only about 14% Singaporeans are Malays and 7% are Indians. Lee introduced the teaching of three languages, Mandarin, Malay and Tamil, in English schools. To balance this, he introduced the teaching of English in Chinese, Malay and Tamil schools. Lee Kuan Yew stated publicly that all four major languages in Singapore were official and equal. Thus the Chinese language and culture did not dominate the landscape of Singaporeans social life despite the overwhelming proportion of the Chinese in the total population. Without any natural sources of water like freshwater rivers and lakes, the primary domestic source of water in Singapore is rainfall, collected in reservoirs or water catchment areas. The country also imports a large amount of water from Malaysia, which means that Singapore depends on Malaysia’s water supply. In order to stabilize Malaysia’s water supply, Lee Kuan Yew gave a request for Malaysias guarantee of water supply to Singapore as part of the 1965 Agreement of Separation, which was later deposited in the United Nations. Singapore also relied on the fact that the Straits of Malacca had been international waters for centuries. If any of these were breached, Singapore could go to the UN Security Council. In addition, the authorities also launched a unique process of producing ‘ultra-clean water called NEWater. The lack of good public housing, poor sanitation, and high unemployment led to social problems from crime to health issues. The Housing Development Board (HDB) set up before independence continued to be largely successful and huge building projects were given to provide affordable public housing. Within a decade, the majority of the population had been housed in these apartments. The Central Provident Fund (CPF) Housing Scheme, introduced in 1968, allows residents to use their compulsory savings account to purchase HDB flats and gradually increases home ownership in Singapore. The story on the environment front is also worth studying. Determining the economic growth as a national strategy, simultaneously, Lee Kuan Yew also stressed on the necessity of a green nature in the way to substantial development. With careful land planning, only 49 percent of the island is used for residential, commercial and industrial purposes. Hence, half the island consists of forest reserves, water catchment areas, marshes and other non-built-up areas. It is a green island, even though the World Bank classifies the population as one hundred percent urbanized†. Singapore nowadays, which is the cleanest city in the world, really becomes the paradise of rest and treatment. IV/. Vision to the future: With the unique advantage of strategic location, stable government, competitive workforce, forward-looking economic policies and a pro-business environment, Singapore is not only a convenient link between East and West, but also offers easy access to Asia Pacific’s dynamic market of over 2. 8 billion people. With its rich multicultural heritage, Singapore combines a truly cosmopolitan ambience with classic Asian hospitality. Clean and green surroundings, a low crime rate, affordable housing, and outstanding visitor attractions are just some of the factors that make working and living in Singapore a pleasure. For such those, Singapore deserves to become a global city. In the last period of development, Singapore has been successful in learning from other countries’ experience. However, with the status of one of the top-class economies, from now there is no more experience lesson for Singapore to learn. It will have to find out its own way and be ready to accept falure if any. In a recent research of author Mansour Javidan on the Havard business magazine about future-oriented culture, Singapore has the strongest future-oriented culture, the following are Switzerland, Holland and Malaysia. Since the 1990s, Singapore has given programs to prepare for meeting challenges and opportunities in the 21st century, such as: Public service 21, Industry 21, Human resource 21, the Scheme 21 for building global city- the best house, the plan of developing national technology and science†¦ In the 1990s and this 21st century, we are witnessing the rise of China and India in many fields: economy, military affairs, technology†¦, which has negatively affected Singapore’s position as a leading attracter of foreign investments and a prominent Asian manufacturer and exporter. With their varied natural resources, low labour costs, varying business opportunities and tempting incentives, the two Asian giants have left little for Singapore to do. Realizing this reality, Singapore has been developing a new role for itself in the current millennium. This includes acting as a bridge between China and India on the one hand, and as a bridge between two these countries and other countries in the West and Southeast Asia on the other. Lee Kuan Yew, who strongly supports such a role, had urged Singaporean firms as early as the 1970s to strongly establish themselves in China, so they could successfully compete with other foreign investors and control maximum business opportunities. In line with its new role, Singapore decided to develop manufacturing in favour of higher-value added activities. It emphasized the need to shift to a knowledge-based economy where fine education and training and specific services needed in China, India, and other emerging powers would be available. The government’s strategy in recent years to attract more foreign students and trainees and to have institutions that can train them in certain specialized areas for careers in government and first-class private companies must be viewed in this regard. For such orientation and preparation for future, it can be sure that this city-state, based on strong rule of law, Western economic and managerial practices, effective corruption- free admininstration and top-class infrastructure, can meet the challenge and present the world with another success story with the global city status. CONCLUSION The success story of Singapore has been so well-known that many countries in the Third World have considered Singapore as a model to strive. Under the leadership of Lee Kuan Yew, Singapore had remarkable achievements in all aspects: economy, social life, national identity, education, science and technology†¦ The face of Singapore has totally changed compared with that in 1950s. The policy that has brought success for Singapore are: Sustain a free and open economy, avoid any subsidy, set up uncorruption administration, elcome foreign investment. Due to sound policies of government, Singapore has used very well its unique advantage to develop it to the busiest port in the world and Singapore has become the gateway to Asia. Besides, the key to Singapore’s economic success has come from the free trade. Free trade has given Singapore many business opportunities and made Singapore become the strategic link between the West and the East. In order to meet forwarding challenges in a more and more competitive world, Singapore has proposed many forward-looking missions, in which has attached special importance to training future human resource. Being a vibrant, dynamic city state with one of the highest standards of living in the world, a key regional trading center and the world’s busiest port, Singapore deserves to be a global city. It is also sure that successors will keep Lee Kuan Yew’s principles, which have being made Singapore an uncorrupt and meritocracy based society, to maintain Singapore as a global city.